Best Time of Day to Book Your Outdoor Photo Session

There are lots of things to consider when booking outdoor photo shoots. For any type of session you want to ensure your images come out looking stunning. Many people book their shoot thinking that midday would be the best time to shoot since there is plenty of sunlight, but this is one of the worst times to do an outdoor shoot.

Midday sun light is often harsh and strong which causes unflattering shadows. While diffusers and shade can help reduce these shadows it still isn't ideal. Then there’s the problem with the bright sun causing everyone to squint and wrinkle their noses. So when should you schedule your outdoor shoot?

The Golden Hour.

Professional photographers will agree that the best time to shoot outdoors is during what is known as the golden hour. This is the hour just after the sun has risen or the hour just before the sun sets. It is during this time that the lighting is ideal because the sun is typically at its lowest point in the sky. As a result, the light is soft and diffused which creates less contrast & shadows, and is easier on the eyes! 

The photo below was taken during golden hour. Notice how warm the photo feels and how even the light is with no added lighting or reflectors.

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Additionally, during these hours there are fewer people around. This reduces the likelihood of someone walking in the background or distracting you during the shoot. The glow of the sun at this time will also help add dimension to the background and allow for more detail to come through the images.

Sun lit backgrounds are also another benefit when shooting during the golden hour.

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Don't forget your flash! You will need it when you have back-lit subjects!
 

How to determine the golden hour?

Since the sun rises and sets at different times every day you want to make sure you plan accordingly. From about March to July the sun will begin to rise earlier and set later and from August to December the sun will rise later and set earlier. Keep in mind that your location will impact the length of time you will have this ideal light to shoot with. As you move closer to the equator the “golden hour” will typically not be as long because the sun moves up in altitude more quickly so the light becomes harsher much faster. Also mountains and trees will determine the time of sunrise and sunset.

While it may not seem ideal to have to wake early to get in your photo shoot the images you will come away with are well worth this small sacrifice. Most parents also agree that booking their family shoots earlier in the morning was met with less resistance from their children. Keep this in mind when you decide to book your next outdoor shoot.